Fight damage like never before— before it starts.

Joico DEFY DAMAGE

JOICO has developed a whole new way to protect, strengthen and re-build hair bonds that starts to work BEFORE bleach or color even touches the hair!

A real game changer that starts a new era in the quest for healthy hair– especially as it is so easy and fast to use. The portfolio comes with the JOICO promise of superior product quality and performance and includes products for the professional and daily at home protection products for the consumer.

So, can we prevent damage before it occurs? Yes, we can!

Defy Damage

See it. Feel it. Believe it.

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how does

DEFY DAMAGE

protect, strengthen and re-build hair bonds?

  • Featuring JOICO’s triple-powered liposome
  • One-of-a-kind delivery system protects the active ingredients
  • Offers continuous release to the hair

So the more you touch, style or process hair, the more it works!

WIN THE HEROES!

Do you want to see, feel and believe the Defy Damage ProSeries 1&2 yourself and bring health to the hair of your clients?

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THE REAL
DEFY DAMAGE EXPERIENCE

Take a closer look!

DEFY DAMAGE in action

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for any questions

contact
us

Henkel Nederland B.V.
Grasbeemd 4
5705 DG · Helmond
The Netherlands

Phone:+31 (0)492 55 39 99
Fax:+31 (0)492 52 75 88
Email:info-joico-nl@henkel.com